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Women in E-Commerce

India’s e-commerce market is envisioned to be one of the biggest emerging markets in the coming years. Due to an increase in internet and smartphone penetration more and more companies are starting with an e-commerce platform. Looking at the present potential that lies in the e-commerce market, WiT Ace formed Women in E-commerce Community. The community members can participate in discussions on how technology will propel the growth of e-commerce and upcoming trends like the use of AR in online shopping, big data role in site personalization, chatbots and API driven e-commerce, etc. Members can participate in a conversation with the leaders in e-commerce, involve in Hackathon and Bootcamps, up-skill in Tech and participate in job opportunities coming your way.
(This is an all women community)

Current Trends in Women in E-Commerce

E-Commerce Trends In 2020
Ecommerce has revolutionized retail. It has evolved to meet the changing needs of people, and to make online shopping easier for the modern-day customer. When it started, ecommerce was fairly limited in its Read More
E-Commerce In-Demand Skills in 2020
While many brick-and-mortar stores are struggling with declining sales and rising rents, e-commerce is both the cause and solution. Due to the increase in transactions made online, there is a rising demand for e-commerce skills… Read More

Did You Know

Women make up 40% of the world’s workforce, according to the World Bank. Yet, the technology field is notoriously male-dominated at all levels – Considerably worse than in non-technology industries
– As reported by Payscale
Only 21% of executives in tech are women – This despite evidence that more women lead to greater innovation and enhanced profitability
The two biggest barriers women say they face in the technology workplace are lack of mentors (48%) and lack of female role models (42%) ,gender bias at workplace, unequal growth opportunities and unequal pay for same skills
93% girls surveyed in India between 12 to 14-years consider Science, Technology, Engineering and Mathematics (STEM) related careers early on. However, 38% Indian teenage girls believe that they are ‘less likely’ to take up STEM because the industry is ‘male-dominated’ and many others drop out before reaching leadership levels
In the 2016–17, colleges approved by the All India Council for Technical Education (AICTE) enrolled 717,506 undergraduate students – 33.7% were female. Women represented 28.1% of participants in Bachelor of Engineering and Bachelor of Technology degree (Research 2018; India Under Graduate Education, data as per MHRD 2016-2017)
Indian technology industry has 26% women in engineering roles
Nearly 50% women engineers quit technology
Only 7% women reach the C-Suite Source: Nasscom Report 2017
1.5 million IT engineers pass out each year in India through over 3400+ engineering colleges peppered across the country. Statistics place employable numbers from these graduates at a mere 7%.